Platinum the Number 1 Choice for Engagement Rings

Platinum sales, in regards to bridal jewelry, have been solid in the first half of 2010, and are expected to rise about 3 percent in the second half of the year, according to a new study.

Platinum is a dense, malleable, gray-white metal predominately found in South America, and has become increasingly popular within the bridal industry in the last decade. According to the new ‘Small Chain and Independent Retail Sentiment Study’, which polled 419 retailers, sales of platinum engagement rings and wedding bands continue to rise in popularity.

When choosing bridal jewelry, the type of metal is always an important deciding factor, with platinum being the more expensive, but durable, choice. In other words, more bang for your buck. Platinum’s most touted attribute is its strength and is resistant to tarnish, corrosion, and stands up well to wear and tear. Of the retailers polled, 29 percent believed that there was value in platinum’s durability and strength.

Which makes it the perfect metal for Verragio’s Eterna 0005 wedding band; a ring that features a total diamond weight of 5 carats. The Round cut diamonds are embedded into the metal around the entire span of the ring, creating a unique and artistic approach to an eternity band. For a stone as tough as a diamond, Platinum is the ideal choice. And if you’re goal is to rock your diamonds like the stars,  this ring is a pretty appropriate choice.

The unique gray-white color allows for the possibility of creative, modern designs as well, like Verragio’s RUD 6065 men’s wedding band. The white of the metal helps to offset the two black strips that run the length of the band, which helps to embellish an otherwise unadorned wedding ring. Although available in white gold and palladium too, unlike the Eterna 0005, there are no diamonds to protect this design.

Because of the rising demand for platinum, retailers that are preferred platinum partners are planning on purchasing more platinum in anticipation of the second half of 2010. The beauty of a platinum engagement or wedding band is it is considered a fluid metal that moves together, ensuring that you won’t lose any metal if you bump or bruise your ring, making it the perfect material for a timeless design.

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