Founded in 2005 by Owner and President Ashkay Anand, Karats Jewelry in Overland Park, Kansas has been a proud authorized Verragio retailer since 2008, and became a Verragio Premiere Boutique in 2011.
“At Karats, we are always looking forward to the new and great designers in the industry,” Anand said. “Verragio has captured the romance and attention to detail that women dream about and look for in an engagement ring.”
With affiliates like the Gemological Institute of America and the Better Business Bureau, Karats has become a strong Verragio partner in the Kansas area.
“Approximately 70% of our traffic is bridal related,” Anand Said. “Verragio is a hot ticket and at Karats we get phone calls and walk-ins every day who have seen Verragio on our website or on the Verragio website.”
As a Verragio Premiere Boutique, Karats receives inquires on a range of Verragio’s styles, according to Anand, with the Venetian and Insignia collections proving to be the most popular.
“The Verragio appeal is the romance behind the designs,” Anand said. “We often have customers coming in after seeing pictures of rings that we have featured. Our Karats customers love Verragio’s unique styling.”
The combination of Karat’s knowledgeable in-store staff, as well as their user-friendly website, has helped to grow the partnership with Verragio over the years.
“Our customers love Verragio’s unique styling; the inner-shank designs, whether lacework or scrollwork, just says wow to women.” Anand said.