Located in the Fashion Mall Commons in Indianapolis Reis Nichols is a luxury Jewelry Store that has housed Verragio since 2000.
“Verragio is a very recognizable brand. It is one of the only bridal brands out there that is recognizable with its own style” said Director of Merchandising Jennifer Demmary. “We felt like Verragio offered a unique and different look that wasn’t out there.”
Offering the largest selection of loose diamonds in the Midwest according to Reis Nichols Verragio’s vintage inspired designs seemed perfect to join the collection of designer bridal brands offered at Reis Nichols giving them the chance to offer their customers something just a little different.
“We very often have customers ask for it by name” Demmary said. “They recognize it when they see it and when a bride has a Verragio ring her friends notice too.”
Their affiliations with the American Gem Society the Gemological Institute of America and the Better Business Bureau paired with their own in-house repair and appraisal departments have made Reis Nichols a respected one-stop-shop in their community.
Over the past decade the two companies have built a mutually beneficial partnership with Verragio as happy to be there as Reis Nichols is to have them.
“Brides are attracted to Verragio because they want something different but still want it to be classic and timeless” Demmary said. “Verragio offers them something that is unique but not too trendy.”