Jacob Jones may have only worked at Jones & Son Diamond and Bridal Fine Jewelry in Little Rock Arkansas for about six years but he has been in the store his whole life.
“My father started the store in 1986” Jones said. “We’ve remodeled and we’re up to 3000 Square feet now. We’re about to remodel again. We just keep growing.”
As the largest engagement ring store in Little Rock (Arkansas) according to Jones it’s no surprise there’s a need for more space to house the largest collection of engagement rings in Central Arkansas.
“About 70 to 80% of our business is bridal business. We’re kind of a destination store; people come from all over to visit us” Jones said. “We’ve only carried Verragio for about a year but it’s done phenomenal. We’ve done really really well with it.”
Although Jones and Sons carries multiple Verragio collections some styles are more coveted than others.
“The Venetian collection is very popular especially with the five different bottoms you can choose from” Jones said. “The Insignia collection I’d say is almost equally popular though. It’s very elegant and there are a lot of side elements to the styles that are popular.”
And those elements according to Jones have become increasingly valuable to the modern consumer.
“A more elegant side profile has become popular. People are trying to get more out of their rings these days more style” Jones explained. “So the profile is important sometimes people focus on that more than the diamond.”
But what really makes Jones & Son a perfect partner for Verragio is their commitment to the integrity of design.
“We’re sticklers about quality. If a ring is made correctly 99% of the time nothing’s going to happen to that ring. This is something she’s going to wear for the rest of her life. It’s an important purchase for some people it’s their first major purchase and the start of their adult lives” Jones said. “But really a bridal purchase is just fun. It’s a fun purchase.”