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H.L. Gross & Bro

Verragio Premier Boutique

H.L. Gross & Bro
840 Franklin Ave.
Garden City, NY, 11530

Founded in Brooklyn NY in 1910 H.L. Gross has been a family owned and operated company for five generations and has been at their current location in Garden City NY since 1968.

With about 15 bridal collections shown in house H.L. Gross decided to add Verragio to their store over two years ago after multiple requests from customers according to Brad Gross the company’s current Vice President.

“We would get about two to three customers a day asking about Verragio” Gross said. “We always liked the designs and we’ve been doing really well with it.”

Verragio according to Gross offers their customers a more unique choice.

“Verragio has original designs. They have this unique detailing that other rings don’t possess.” Gross said. “Halos and cushion cuts have been popping up more and more but the Venetian collection has really taken over. It is by far the most sought after collection.”

With two thirds or their business dedicated to bridal and diamond sales H.L. Gross has affiliations with the American Gem Society the New York State Jewelry Association and the Better Business Bureau. Their on-site laboratory and repair facility also boasts three graduate Gemologists including Gross himself who is also the 5th generation of the family to enter the business.

With their attention to customer service and their growing online sales department H.L. Gross has proven to be a perfect partner for Verragio’s modern designs.

“We strive to offer our customers the finest quality at the best possible value. For designer rings we really are the premiere place to go in the area. And Verragio is a well-known respectable brand” Gross said. “It’s their intricate detail and craftsmanship that sets them apart.”

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