Diamonds Direct, founded in 1995 is headquartered in Charlotte, North Carolina and has one of the nation’s largest selections of fine jewelry and diamonds at the lowest prices guaranteed anywhere in the United States. While traditional jewelers buy diamonds through wholesalers and brokers, Diamonds Direct, has an office inside the world diamond exchange in Tel Aviv, Israel. By cutting out all middlemen and maintaining involvement in the entire diamond process, Diamonds Direct can provide tremendous value to the end customer. Today, Diamonds Direct is one of America's largest and most successful jewelry companies with 18 locations in the U.S. Each location offers loose and mounted diamonds, a multitude of engagement ring mountings by America's top designers, diamond and gemstone fashion jewelry, wedding bands, pearls and much more. Diamonds Direct backs their products with industry leading guarantees and warranties, including their unprecedented 110% lifetime upgrade. Diamonds Direct is a socially responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberley Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home. At the heart of our culture is a family atmosphere where teamwork, fun and a positive attitude are crucial to providing a unique shopping experience that sets us apart in the industry. We take ownership, charge forward and make decisions that allow us to create long-term relationships with our customers. We believe we have what it takes to succeed and it's up to us to continue to raise the bar daily. The customer is why we exist. Our focus is owning the right diamonds at the right value. Our selection, education, warranties and guarantees create a no-risk shopping environment that is customer focused and flexible to make sure we maximize the customer's budget and exceed their expectations.